The Social Networker

by Chris Miller at 11:02:49 AM on Wednesday, September 30th, 2009
Nokia, yes the smartphone maker with 40% of mobile handsets worldwide, has slithered along the past couple years consuming some excellent location services and folding their technology and expertise into the mix.  I personally see the possibility of Nokia to explode on the scene with the possibility of an amazing location and time based social network and friend finder service it would have many moving to that platform.  Let's peek at the purchases:
  • 2006 - Gate5 is purchased.  They provided wireless mapping, routing and navigation
  • 2007 - Navteq is purchased for an amazing $8 billion giving them an edge on location data as a service
  • 2008 - Plazes, from Berlin, is purchased adds another 13 people to the team.  I personally have utilized Plazes since early beta and they layer GPS, MAC address and wifi access points to pinpoint your location.  They also allow you to post where you will be, not just where you are or have been.  A swift move by Nokia.  This added hundreds of thousands of locations (per news articles) to the Nokia location landscape.
  • 2009 - Dopplr is now purchased.  Before TripIt and some others, this was the go to site for road warriors.  There is history on restaurants, hotels and many other venue types already built into the system.  Timelines were established and sharing your trips was easy.  There is already an iPhone application which adds an interesting twist, but I don't see that vanishing.  Why not expand the userbase as far as possible?

In my opinion, all of this bases around the fact that Nokia needs a major stake in application services to compete with Apple and the iPhone.  The Ovi Store, the Nokia answer to the AppStore, is where you go to load and find your applications for their smartphone.  Having a device that runs numerous apps but is the leader in location services is a wave that young professionals and youth would quickly purchase if it means locating friends and planning events easier.  Integration into the address book would be a simple click to select someone, select a highly rated restaurant, make the reservation and hook them into the invitation in a few clicks.  When I walk down the street my phone tells me that Bob is only two blocks over at a local pub.  When I land in London it tells me that 4 business contacts are in the area or have plans to be near me based on my upcoming itinerary.

Taking location services and turning it into face-to-face contact is the next move in this type of social networking

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