The Social Networker

by Chris Miller at 10:00:18 AM on Tuesday, May 12th, 2009
A usage survey for social networking in the enterprise hit my desk today with some simple, yet direct questions.  Here is a sample of what they asked.  Notice the influx of particular tools, not just social network type sites (ie: bookmarking, microblogging, photos, video, etc).

Image:Does your enterprise get social network marketing?

So why am I taking interest in the above grid?  Simple.  The focus of tools in the enterprise is something many IT groups and departments are taking for granted.  They think:
Sure, user are on the sites, we are trying to block them.  There is no business value.  Even though we play and goof around in these very sites most of the day ourselves.  Our marketing department is starting to understand how to use these tools, but they don't get it.

Many of you have had this very thought race through your mind.  How about meeting with the marketing teams and sharing your knowledge of how you best use the sites.  Where you get your best vendor information and feed from?  Wouldn't your very own business you work for expand and reap the benefits if they were sharing information the same way?

There is a huge decline in the way we all communicate.  Voicemail was the 80's.  They say email was the late 90's into the new century.  Now we blast massive amounts of data hoping to get noticed on the next wave that rides through.  If your company or organization is not out there looking ahead now, they will be certainly looking from the back soon.

  • 1) Does your enterprise get social network marketing?
    Created by francie at 05/12/2009 1:02:05 PM email |

    Interesting answers but I suspect it'll still be a while before companies, and in a smaller sense business application owners and developers realize that the (outdated) philosophy of "work isn't like having fun" is the very thing preventing their apps from being as effective and efficient as they could be.

    Only when you can present information in a way that is not only visually pleasing but is also able to communicate "what's in it for me" in a short amount of time, will more out of the box development propagate our daily workspace.

    UI updates aren't enough but as soon as there are enterprise apps out there that are fun to use while conveying how using this app makes the users lie easier, any adaptation hurdles will vanish faster than voice mail already did.


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