The Social Networker

by Chris Miller at 06:05:37 PM on Friday, October 16th, 2009
The panel, comprised of Wayne Sutton, Robert Scoble, Amber Naslund and Patrick O'Keefe, will be focusing on seven trends:
  • The unforgiving nature of the loud minority - the quick posting in social media allows for quick responses.  We all listen to critics more than those that like us.  Criticism is more public than ever before.  We are past the days of email where it was private communication.  Public commenting allows for everyone to participate, both good and bad.
  • Mob mentality - Don't trust everyone implicitly.  Know what you are building as a brand or product.  If we demand credibility as citizen journalists, if we plan on making postings that infuriate the masses then we need to take accountability.
  • Unreasonable time expectations - Do people have unreasonable expectations to your response time online.  This was pointed at Scoble.  Scoble stated he tries to get back to everyone, but it isn't always possible.  If you have not read my stream or what I am posting then you don't care about my message or timing.  For example, a PR person that calls while someone is in the hospital and you have tweeted it.  The PR person should have taken the effort to know more about your content before blindly reaching out.  Amber states from a business standpoint, humans do not scale. Both in person lives and accessibility.  Sometimes it is a matter of saying you are human with so much capacity and you apologize and try to fix the issue.  If you are going to be engaged publicly, some people think you are a 24-hour service center.  As a blogger/twitterer saying you are headed to a dinner, kids event or whatever let's people know you are stepping away.
  • Self entitlement - Do you do it for attention or do you feel you are entitled to something based on followers or rss readers?  Robert says it is a bad way to live it you get angry over what you can;t control, like who follows you.  You control on who you follow, not the reverse.  As a person you have to earn every reader and follower.  None are entitled.  Focus on what you can add in value to bring more followers and readers.
  • Forcing everyone to use all tools and communities the same way - Wayne states that if everyone used the same service the same way, it could stunt growth of the service.  The community helps decide how they want to use it.  This increases new features and removes obsolete ones.  Use that is wrong is not the same as use that is different.
  • Sock puppets - We as consumers, from Amber, need to tell companies why we don't trust this action. It is more than saying you did it wrong, but why you did it wrong.  An example is acting as if you aren't affiliated with a company, but then talk highly or promotional comments about that same company.  Disclosure and trust are key areas.  As content creators, says Wayne, state when you get something free and promote it or when you work with/for a brand and promote it to help build trust.
  • Why do I care if social media grows - businesses have learned to treat customers more human due to feedback.  The growth of social media is a mechanism for this feedback and the sharing of information and ideas. Scoble says the more than share is part of the joy.  Geography is removed from the equation, from Amber.  Wayne cares because it is how we learn, communicate and educate.  Ground rules are important in growing the infrastructure.

  • 1) Live blogging: Social Media the bad and the Ugly
    Created by Patrick O'Keefe at 10/18/2009 12:30:35 PM email | website

    Thanks so much for live blogging the panel, Mr. Miller. I really appreciate it.

Discussion for this entry is now closed. Please email me instead

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Yes this is a blatant theft of the outline that Jess uses on her page, but I asked permission. Why?? Because I am a hardcore admin and can make ugly tables to make you developers frustrated, but this was too nice to pass up.

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This will take far more time than I have today. I will start with I was born and still live in St. Louis, MO. Even though for a couple years I was never, ever here and always on the road, this is smack in the middle of the US. Everything is just a few hour flight. That part is nice. No beach/ocean/coast isn't the best. But with the travel I make up for it.

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