The Social Networker

by Chris Miller at 10:31:44 AM on Friday, October 23rd, 2009
There are four aspects they will cover in this session.  Ryan Boyles of IBM, Patrick O'Keefe of ifroggy and Laurie Smithwick of Kirtsy on the panel.
  • Roles - a challenge of who own what part.  How do you identify the community editor? What is the community site content?  Are there content experts?  Community managers help steer communities toward specific topics (Laurie).  Choosing the manager is based on quality and attitude - not quantity.
  • Community structure - guidelines, rules and what people will find at the site.  What is expected at the site itself?  Communities form in response to gaps in needs.  Communities need a seed of content to grow.
  • Community Participation and Cultivation - Love your readers. Even if you only have 3 readers.  How can you highlight people? Member of the month?  Interviews? Awards? Incentives?  Know that each community is unique and has different needs.  Talk to them to foster communication and collaboration.
  • Community Monetization - Monetize the traffic itself or indirect by selling product through the community.  Affiliate links, ads and more are direct.

*******
Commentary - one thing I noticed is that Ryan talked much about the community and being able to see everything without logging in.  I was curious what site he was talking about for quite a while.  Yes the forums on IBM are read ready (no sign in) and then you create an account to post. But there is so many of them.  Someone finally asked and he mentioned he was talking about ProjectZero.org based on Websphere sMash.

There is much that goes into running and growing any community and the task can be overwhelming. I believe that taking the time to actually know the content your community is looking for and to guide them in those directions is a key in community growth.  Offering content (yours and theirs) that is in demand will bring more members.

  • 1) Live Blogging: Building and Managing an Online Community #smbf
    Created by Patrick O'Keefe at 10/23/2009 1:35:45 PM email | website

    Thanks for liveblogging the panel and introducing yourself. I really appreciate it and it was great to meet you.



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Yes this is a blatant theft of the outline that Jess uses on her page, but I asked permission. Why?? Because I am a hardcore admin and can make ugly tables to make you developers frustrated, but this was too nice to pass up.

Also Known As: Chris Miller (when awake)

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