The Social Networker

by Chris Miller at 08:09:50 AM on Friday, October 23rd, 2009
Today is the Social Media Business Forum down in Durham, NC.  There are 3 tracks (I am speaking in one) but I wanted to see this session.

Jeff Cohen, DJ Waldow (BlueSky) and Alison Bolen were the panelists.  All have business blogs and assist companies with business blogging.  The majority of the room have company blogs and many of them are the company bloggers.

If one of your approaches to blogging is answering questions people often ask, it becomes high search results since people are asking those questions.  A great way to build visibility to your blog.

Who should blog is the next topic that came up.  You learn the voice of who is writing.  Is the top CEO the best choice?  If they have a good voice.  Having PR write as someone else is often transparent.  If the person you want to write is not capable, don't cheat the readers.  Have someone else write it.  Someone that is passionate about the brand.  If someone leaves a comment, they would expect it from the person "writing" the blog.  Not the PR person ghost writing.

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Yes this is a blatant theft of the outline that Jess uses on her page, but I asked permission. Why?? Because I am a hardcore admin and can make ugly tables to make you developers frustrated, but this was too nice to pass up.

Also Known As: Chris Miller (when awake)

Boring Certifications: (only because someone asked twice)

  • Workplace Collaboration Services 2.5 - Team Collab and Messaging
  • Domino 7 Certified Security Administrator
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Yes, I write some of those dreaded admin cert exams you take. I won't say which ones so you don't come looking for me, but I will say they are the real good recent ones that have been coming out.

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  • At work an IBM 2 GHz
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  • A Toshiba E740 with 802.11b (yes geek toy)
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One dog, a Pug. He has been on this world before and seems to understand slippers and a fine cigar. Mind you that is him in the chair and not me.

Let us now also add a deranged cat that is in the process of being toilet trained. Update: Toilet traning was very very close.

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Non-stop. At my desk, in my car, walking to work and back to my car downtown. In the house there is a crazy zoned set-up for you home automation geeks.

I am a self-proclaimed MP3 fiend, to which I have tried rehab 4 billion times to no avail. Next is the MP3 hard-drive for the car that I found. Now what kind of music you ask? I will never tell.

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Hershey’s Stomach of Holding: Jess and I are fighting over who eats more chocolate. TWDUFF can help me out and vouch for me.

Character Bio:

This will take far more time than I have today. I will start with I was born and still live in St. Louis, MO. Even though for a couple years I was never, ever here and always on the road, this is smack in the middle of the US. Everything is just a few hour flight. That part is nice. No beach/ocean/coast isn't the best. But with the travel I make up for it.

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